Selected Client
Hyatt
Hyatt mock client profile with separated content and image services.
A mock content payload representing the client CMS response for a hospitality-focused brand system.
Overview
Hyatt uses modular page content that can be returned independently from media asset resolution.
Scope
Art direction, image commissioning, crop systems, editorial rhythm, and reusable asset guidelines for multi-property usage.
Outcome
A more cohesive content library with imagery mapped to guest journey moments, property tiers, and seasonal campaigns.